Brand Characters
Each element in the brand pillar tree is a symbolic reference resonating with who we are and what we stand for, some such as René wren, the cornflowers and Woody whippet have a louder voice as they represent more prominent aspects of the business. Our brand characters would love to tell you all about themselves…
René
TOGETHERNESS
Wrens are really sociable creatures – they huddle together.
OVER DELIVERS
Small bird with a very loud song,
can hold 2 notes at once (pubs and rooms)
Shares the same name as Raymond (his middle name).
Loves grated cheese.
Cornflower
AMBITION
Cornflowers represent prosperity and the blossoming future of our people, rooted in seeking excellence.
UNITY AND DEVOTION
The genuine care our team has for their work, our guests and one another.
Loves to make you smile.
Woody
LOYALTY
Whippets are loyal to their people and affectionate to their family.
FEELS LIKE HOME
A dog that is homely and welcoming to strangers.
Loves being warm and cosy.
Belinda
SUSTAINABILITY
Bees play a crucial role in plant ecosystems, they remind us of the importance of protecting our environment with the choices we make.
GROWTH
Standing the test of time, bees show persistence and adaptability in changing environments.
Loves getting busy.
Anne-Marie
PROGRESSION
The butterfly has always been a symbol of transformation, hope and faith.
It also represents evolution as it goes through its multiple life-cycles.
She is named after Raymond’s mother ‘maman blanc’ (and the head gardener at Le Manoir.)
Loves being ‘full of life’.
Cedric
CHEEKY PLAYFULNESS
Squirrels are curious and sociable by nature with a healthy attraction to food.
WORK HARD
They are bold in their endeavour to get the task done.
Loves having fun along with a nibble and a natter.