With exciting plans afoot for 2024, the Marketing Head Office team welcome Elsa Waterfield to Heartwood Collection in the role of Junior Marketing Executive. Having worked in the role for a handful of weeks leading up to the Christmas break, Elsa has already experienced a pub opening, created content for websites and guest comms, taken part in an induction plan organised by the Learning and Development opening her eyes to all sides of the business and got involved in a Marketing Christmas bash that involved a Camden Brewery tour followed by cheese fondue in an Après ski bar!

After graduating from Portsmouth University with a first in Journalism, Elsa went on to join the Portsmouth News – an online and print newspaper in Hampshire – as a News and Features Reporter for 18 months where she reported on Portsmouth and the surrounding areas while completing a Diploma for the National Council for Training of Journalists.

Elsa also has over five years of experience in the hospitality industry, which she loves, most recently working in a hotel and restaurant in the Australian outback during a stint of 6 months solo travelling.

‘For me this is the perfect role, merging my love of writing and creativity with my passion for the hospitality sector.’

Now she’s bringing her fervour for writing to our Marketing team and she cannot wait to begin crafting amazing content and exceptional experiences as Heartwood embarks on an exciting growth journey in 2024. Welcome to the team Elsa!